STARROAD specializes in integrated global marketing for games. We connect brands with a global creator network online and leverage local resources to create seamless offline experiences. From launch to long-term growth, we deliver tailored content and campaigns for each stage of the game lifecycle, helping brands reach target players efficiently and build lasting brand value.
A global marketing partner specializing in game expansion, combining global resources with end-to-end execution to support game brands in building sustainable growth overseas.
We sign and develop our own creators, generating 50M+ views per month on average across major international platforms and building a native, high-quality content ecosystem for games.
We tailor integrated marketing strategies to each stage of the game lifecycle, combining global influencer marketing with experiential campaigns to connect online and offline touchpoints and drive sustainable value growth.
Covering 90+ countries and regions, with direct creator access, local execution teams, and a network of 100+ suppliers.
With 10+ years of experience in the gaming industry, our in-house team delivers end-to-end execution. We work with leading global game brands to drive 100M+ brand exposures and scalable growth in overseas markets.
From creative content to global execution, we drive scalable growth for games in overseas markets.
Leveraging our global creator network, we provide one-stop integrated marketing solutions covering strategy, creator partnerships, content co-creation, and distribution optimization—building authentic connections with players and continuously strengthening brand impact.
We develop integrated marketing strategies tailored to each stage of a game's overseas expansion, coordinating creator partnerships, content distribution, and campaign execution to maximize the efficiency of marketing resources across channels.
We manage 3,000+ global creators (including 100+ exclusive signees), offering end-to-end support from incubation to project delivery across YouTube, TikTok, Twitch, and Instagram, with a strong focus on gaming and ACG. Learn More >
We connect with official channels of overseas media, combine vertical communities with a global creator ecosystem, amplify brand penetration, and build a scalable reach engine for incremental growth.
We provide end-to-end native creative solutions—from concept development and targeted production to data-driven optimization—breaking down cultural barriers and turning attention into growth.
Leveraging our global resource network and localized execution capabilities, we extend game marketing from online channels into real-world experiences, creating a seamless loop and immersive brand experiences.
We plan and execute large-scale brand events including festivals, launches, and esports tournaments, providing integrated event marketing from creative planning and booth design to venue construction and on-site operations.
We create game IP-themed pop-up stores, interactive experiences, and merchandise retail experiences to deliver brand activations that combine immersive engagement with strong social reach.
We deliver game booths at major conventions across Japan, North America, and Europe, providing integrated event marketing from booth planning and content distribution to on-site engagement.
We partner with global city landmarks, tourism organizations, and commercial complexes to create game-themed activations rooted in local destinations, expanding brand experiences and offline reach.
From IP merchandise planning to retail and activation, we build an integrated commercialization ecosystem spanning products, retail, experiences, and brand partnerships to continuously unlock the value of game IP.
STEP 01
We develop commercialization strategies around game IPs, planning product portfolios, sales scenarios, and operational rhythms.
STEP 02
We manage merchandise design and production to create products that balance quality with brand value.
STEP 03
We integrate overseas warehousing, fulfillment, and cross-border logistics to ensure efficient delivery of merchandise worldwide.
STEP 04
We create merchandise pop-up stores and offline retail spaces to deliver immersive brand experiences.
STEP 05
We collaborate with local brands, venues, and out-of-home media resources to expand IP influence and unlock new commercial opportunities.
Partnered with top creators Zac Alsop and Max Fosh to build a giant in-game Boss installation for a creative challenge, integrating online and offline touchpoints to drive viral community reach.
Custom-built Chinese natural-style booth with hands-on playtest experience, supporting ShanwaiShan's debut at Gamescom, conveying brand culture, highlighting game identity, and sparking global online buzz.
Executed a joint pop-up tour deep into regional Japanese cities, operating the full pipeline to build a self-sustaining commercial brand-penetration model for overseas games.
Collaborated deeply with Japanese commentators, fan creators, and MMD animators to build a creator matrix, driving sustained discussions around new characters and storylines across overseas player communities.
Teamed up with US top creator Doro44 and 30+ international influencers for custom videos, VTuber streams, and illustrations, igniting community hype around characters and lore.
Partnered with top local talents including Enako and Nijisanji VTubers, while takeover-branding landmark screens in Shibuya and Shinjuku to create a nationwide viral sensation.
Co-branded with Chengdu Twin Towers and ChaPanda, coordinating dev teams, media, and KOLs for immersive displays to achieve mutual empowerment between game IP and city tourism.
Built a 1:1 real-world recreation of iconic game scenes, seamlessly connecting online and offline celebrations to trigger word-of-mouth chatter in global player communities.
Covered Canton Tower to create a hotspot for over 1 million visitors, with refined operations powering developer meetups and star galas to merge IP value deeply with city tourism.
Anchored at Chengdu with satellite venues in 10 cities nationwide, providing end-to-end management for thousands of players while uniting online and offline platforms to evoke a decade of nostalgia.
Born from the journey of global game expansion, STARROAD is a premier integrated gaming marketing agency. We accompany top gaming brands, including NetEase and HoYoverse, in bridging cultural divides and connecting with global players through impactful content and real-world experiences.
STARROAD incubates and manages exclusive talents while integrating 3,000+ global creator resources across diverse verticals. We connect gaming brands with player communities to drive impactful content distribution.
Extend Your Game Team and Illuminate Global Value Together.